Page 9 - 106年產銷班專刊

‘Fishermen care, consumers rest assured’. Group members are highly receptive
to the latest industrial trends. Not only have they insisted on culturing the
finest fish but attempted to do it in an environment-conscious way. They use
LNG liquefaction water from CPC Corporation to run fish farming operation. The cool
temperature of that water resulted in an ideal environment for grouper growth in the local
climate, especially during hot summer; this practice also saved them a significant amount on
electricity fee and well pump maintenance fee. Besides the innovative fish farming operation,

the collective marketing is another one of their strengths. In collaboration with local fishermen’s
association, they created the brand “Yungan Aquatic Products” to gain publicity. By becoming
traceable and warranting safety, their products successfully differentiated themselves from the
rest of the market, and, with the opening up of distribution channels, the income for fishermen
has become more secured than ever.

高雄市燕巢區果樹（番石榴）產銷班第12班 — 前瞻策略，逆勢突圍走出新路

ϼɓቁ຾᜕ෂוeϋჀɓቁ௴อ̋࠽dί฀௅ೌӷւᘠʿफࡰྠഐձፓٙ༶Ъɨdમ՟ۃᓼ
׌̹ٙఙഄଫd˸फΤ່ਞၾஷཀΛ෤ࡹeQR CodeeପቖᄵዝτΌ৛๑᜕ᗇdੂБ΍፯΍
ࠇeପۜ஝ࣸʷഃ˜ᙊٙഄଫ™dீཀዲ੫༵ึ˜ዲʘ੫™ۜ೐Бቖdఊ˚௰৷̈஬ඎ༺170
ʮኚfνʦdϓͭ20ϋٙପቖफd͟ࡀᅰٙܝݬफϓމɤɽჯ᎘Ϻdᗇ׼ၽᝄุ༵̥ࠅҬ࿁ə

༩dɰ̙݊˸௴ிփᔴٙ׼݋ପุf

APMG No. 12 of Fruit Trees, Yanchao Township (Kaohsiung City) — A new path
to overcome adversity, with a forward-looking strategy

Combining veteran wisdom and youth innovation, all the coordinators and members of

APMG No. 12 were dedicated selflessly in adopting a forward-looking marketing strategy.
As a group, they took part in Gi-Am-Pu, traceability QR code, and TAP certification; in
together with other components like collective grading, pricing operation as well
as product classification, they formed into a comprehensive “Winning

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