Page 47 - 智慧韌性 農糧永續

農政興 物產豐
Agricultural Policies in Action

Promoting the Fruit Industry’s Value Addition:
Expanding Export Markets

The AFA upgrades the industry and promotes its
value growth by establishing an integrated supply chain
for Taiwan’s premium fruits that links production,
operations, and sales. The agency guides marketing-
capable entities in developing high-quality fruit orchards,
establishing supply systems based on contract farming
and marketing, and forming fruit-specific service teams
to produce fruits that meet target market demands. The
AFA also coordinates seasonal promotions for tropical
fruits and develops new export markets to establish long-
term sales channels for premium fruits.

The AFA utilizes scientific research to develop
processing technologies that yield diverse fruit products
and collaborates with businesses and distribution
channels on marketing and food education activities to
increase product value and consumption while building
a premium brand image. The agency also optimizes post-
harvest processing and cold-chain equipment in fruit
processing facilities, provides guidance on processing
technologies, and supports producers in obtaining ISO,
HACCP, and traceability certifications to enhance the
competitiveness of processed fruit products.
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